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Should You Hire a Real Estate Coach?

Many real estate agents hire real estate coaches, not only to become a top producer, but to start their career in the best possible way or to overcome plateaus.  A great real estate coach has experienced what you’re going through, knows how to advise you to overcome obstacles and move into the next stage of your career.  Whether you’re a new or experienced real estate agent, hiring a coach can change your life.  Let’s dig into some questions you need to ask yourself and others as you prepare to hire a real estate coach.

 

Why Hire a Real Estate Coach?

Let’s start out by looking at why you might want to hire a real estate coach.  Maybe you’re a newly licensed real estate agent who just can’t seem to get your career moving in a profitable direction.  Maybe you’re a seasoned veteran who wants to meet a goal you’ve been chasing for years.  Whatever the reason, a qualified real estate coach can personally consult with you, provide support, motivate you and help you get to the next level in your real estate career.

Start by asking yourself the following questions before hiring a real estate coach:

  • Do you need help staying accountable?  Need more structure?
  • Do you need help with fundamentals?  (Ex. building your business; establishing a top agent daily routine)
  • Do you need help changing your mindset?
  • Do you want to be pushed/challenged?

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Who Has Work With a Coach

The previous questions are designed to help you hone in on why, specifically, you need a real estate coach but consider talking to people who have already used a coach.  Visit with agents around the office, asking about their experiences with real estate coaching programs. The information they share will give you a better idea of what to look for and avoid in a coach, which questions to ask when interviewing a coach and what to expect from coaching sessions. 

 

Specific Online Search

Use the information you’ve gathered from colleagues to begin online research for real estate coaching services.  Be specific when doing your search vs. simply searching for “real estate coaches”. If you’re a new agent looking for help getting established, try a search like “coaching for new real estate agents”.  If you’re an experienced agent needing a new mindset, try a search like “real estate coaching for strong mindset”.  Finally, get answers to these questions before hiring a coach.

  • How much experience do they have? (Individually and as a company)
  • Are they currently working as a buyers or sellers agent? (you want to make sure they are up-to-date on what’s happening in the market and can understand your struggles)
  • Is the coach well-versed in the area you need the most help (mindset; fundamentals…)
  • Do they understand your point of view and where you’re at in your career?  (You want someone who can coach from where you’re at in your career and have your best interests in mind.)
  • Do you feel like you can trust them?
  • Can you get group as well as individual coaching? (Group coaching might be more affordable)
  • What do they charge per session?  Per month?  
  • How long do you have to commit to a contract?  How can you cancel?
  • Can you get references?
  • How do they describe their formula for success?
  • Are they retaining their clients?
  • Do they offer perks, like discounts on seminars/conferences/retreats?

 

Conclusion

When it comes to getting ahead in your real estate career, hiring a coach can catapult you to the top, even surpassing colleagues with more years of experience. Start by knowing the best questions to ask a coaching service, and make time to talk to other agents about coaches they’ve used.  Get references and look for real estate coach reviews.  Once you hire a coach, be patient with the process and work hard to follow the coach’s lead.  Your real estate career is about to change for the better!

Janelle D.

I've worked in the real estate sector for more than a decade and enjoy sharing my knowledge on the subject and researching the latest trends. In my free time I like to craft, spend time with my family and dog, participate in outdoor activities like hiking, and I'm passionate about photography.

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