If you're trying to sell your home during the wintertime, make sure the exterior is inviting. Most potential home buyers will first look at photos of your home online, before considering a visit to your home. When buyers see a photo of a well-decorated home, they have an easier time imagining themselves living there. Take time to boost the curb appeal so buyers add you to the top of their list of homes to buy.
Despite the fact that it's winter and cold in many areas of the U.S., homes still sell during the winter months. If you want to sell your house this winter, start by creating an attractive exterior to catch the eye of buyers. Let's take a look at some areas you'll want to focus on to get buyers in front of your home.
The outside of your home should look tidy and welcoming. If you live in a warmer climate, power-wash the exterior, trim trees and shrubs, and keep the yard free of debris (including dog deposits). If you live in a colder climate, keep the walkways and driveway shoveled and free of ice.
Upgrade Your Mailbox
If you have an older mailbox, replacing it can make a big difference in the eyes of a buyer. Stop by the nearest hardware or home improvement store and find one for as little as $12. If you are a DIY-er, remove the mailbox, spray paint it black or metallic, and your existing mailbox will look like new (that's what I did!).
Light It Up
Lighting is important, not just for safety, but as a welcoming element. Leave your porch light on 24/7, add solar lights along your walkway, and add holiday lights to capture even more attention. During the holidays, you might consider hanging white lights as they can be left up past the holidays without looking holiday-specific.
Adding decorations to the outside of your home also creates a warm, inviting setting. After the holidays, remove the seasonal decorations. You might consider leaving a beautiful pine wreath with a bright red bow or a pine garland around the entry and/or windows. As you move into the end of January, remove the pine decorations.
Add a simple flowerpot, which compliments the size of your porch, and a new welcome mat to leave buyers with a positive first impression. Avoid any decorations that bare your family name.
If you live in a warm climate, you might want to add a fresh coat of paint around the entry and on the door. Adding a pop of color (ex. red door) can really pique the attention of buyers, but stick with trendy, appealing colors.
Silver and Gold Accents
Your house numbers, doorbell, and obvious hardware could probably use an update. Why not replace them with new, shiny metallic hardware? Small details like this really show you care about the appearance of your home, and they will make it appear fresher and more modern.
New Listing Photos
All of this work on the exterior of your home should be announced to the world through new listing photos. Talk to your real estate agent about having new exterior photos taken then have them updated on the MLS, social media, and anywhere else marketing photos are posted.
If you're trying to sell your home during the winter months, find ways to boost curb appeal then update your marketing photos. Your decor doesn't have to scream "holiday" but it should be eye-catching so your home gets bookmarked by buyers. White lights, a pine wreath with a red bow, a new mailbox, and a freshly painted door will capture more attention than a house without any decorations. Take new photos and post them on the MLS and other marketing sites, and don't forget to replace the snowy photos after the cold season passes.