Do you remember the feeling you had as a kid waiting in line to get on a carnival ride, and miraculously you were the last to make it on? It felt like winning the lottery! Now, here you are today, working as a real estate agent, experiencing the same feeling as you convert real estate leads into clients. Want more connections with your real estate leads and the opportunity to generate more? Focus on the visual aspect of lead nurturing, and you're sure to win over more home buyers and sellers.
The popularity of social media sites with great photos never ceases to amaze me, and your real estate leads and potential clients feel the same. Do you know what types of visuals engage your potential clients? Are you open to creating content that grows your following and makes it easier to generate real estate business?
The most common way to attract first-time homebuyers is through engaging visuals, videos, and photos that are uniquely you. Pictures of your listings will make the most significant impact when they have an emotional quality. When photographing the pool, have a couple sit on the pool deck with their arms around each other, looking at the ocean. Pictures like this create an emotion that viewers can connect with, resulting in more engagement (scroll stopper!). Remember to take professional-looking photos to get the most attention from followers on social media.
You can also capture the attention of home buyers and sellers by developing an unforgettable trademark style for your photos. In at least one photo, you might hide somewhere in a room with just your feet peeking out under the drapes. Maybe just your eyes and the top of your head can be seen at the very bottom of every one of your social media photos, creating a bit of mystery and humor. Maybe you are always in the background of every bathroom photo or video, wearing a towel on your head. This type of visual marketing engages followers, who look forward to seeing more. What emotion or quirk will you add to your photos or videos to increase engagement?
Consider the following social media visuals to help you engage with home buyers and sellers:
- How-to videos
- Soothing videos
- Livestream videos
- Photos/videos of clients
- Personal and professional photos/videos of you
- Photos/videos of homes you've sold or are selling
- Photos/videos of your involvement in the community
- Lifestyle videos reflecting the buyers/sellers you hope to reach
85% of the 310 marketers surveyed said short-form videos were among the most effective tactics in their social media campaigns. - Hubspot
As you share your photos and videos, embrace the latest technological trends to attract more home buyers and sellers. Posting videos on TikTok and YouTube will engage a variety of ages. Create a Twitter Circle where you share your photos and videos with a select group of followers you aim to target. Introduce your followers to the REAL Messenger app for real estate agents, the latest way to reach consumers and generate new leads. Use the REAL app to showcase beautiful photos of your real estate listings, chat with consumers, grow a following, post previous transactions to show your prowess in the market, and let consumers see how followers favor you and your listings. Create and share a video on social media explaining how they can join the REAL app, see your listings, and interact. Embracing the latest technology will help you engage with more consumers and grow your business.
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